Coach Vinny
Coach Vinny
Coach Vinny
Coach Vinny
Coach Vinny
Coach Vinny

Train Your Mind Like You Train Your Body

Mindset &
Leadership Coach

You're Already Elite. The Question Is: How Do You Stay There?

You've put in the work. You've built the speed, the strength, the technical skills that got you here. But sustaining elite performance isn't about trying harder or wanting it more. It's about understanding your natural reality and optimizing the multiple ingredients that make you great.

You've watched talented athletes flame out while less skilled competitors build decade-long careers. The difference isn't just mental or physical. It's about consistency with your process, managing the collective energy around you, and trusting what you already know to be true.

What if you could reveal the natural abilities you already have? What if sustainability came from multiple ingredients working together, not just one solution? What if max output was about harmony, not grinding?

Who This Is For

This work is built for anyone operating at the intersection of high pressure and high stakes.

A man inside a circle icon

Professional & Elite Athletes

You've built the physical game. This is about revealing the mental, emotional, and spiritual dimensions that sustain it across a career.

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Coaches & Staff

The culture you build shapes everything your athletes produce. This is about optimizing your leadership presence and the collective environment around your team.

Organizations & Teams

Individual performance is only part of the equation. We help teams develop shared frameworks for composure, accountability, and consistency under pressure.

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High Performers & Executives

Pressure doesn't care what industry you're in. If clarity under pressure determines your results, this work applies.

What We Work On

The mindSET Method™ covers the full performance picture, individual and collective, mental and physical, internal and environmental.

Decision-Making Under Pressure

When the moment demands clarity, most athletes react. We train you to process and respond, so high-stakes situations feel familiar, not foreign.

Confidence & Self-Awareness

Not manufactured confidence. The kind that comes from understanding your natural makeup and trusting what you already know to be true.

Emotional Regulation

Composure isn't the absence of emotion. It's knowing how to work with your emotional state rather than against it, in real time.

Performance Consistency

Peaks and valleys aren't random. We identify the ingredients that create your best performances and build systems to access them consistently.

Leadership & Communication

How you show up in the room shapes how your team performs on the ice. We work on the clarity, presence, and communication that define effective leadership.

Team Culture & Alignment

Individual optimization has a ceiling if the collective environment is misaligned. We work with teams to build shared frameworks for accountability and composure.

Identity & Accountability

Who you are off the ice determines how you perform on it. We help you build a stable identity that holds under scrutiny, adversity, and transition.

Handling Adversity & Transition

Injuries, roster moves, contract uncertainty, retirement. The athletes who sustain long careers learn to navigate change without losing themselves in it.

Coach Vinny standing and speaking in front of a blue and white painted brick wall with people seated around him.

The NHL's First Mindset Performance Coach

Twenty years in the highest-pressure environments in professional sport taught Coach Vinny one truth: elite performers aren't built on one ingredient, they're optimized through multiple modalities working together. Now, through private coaching, he helps professional athletes across all sports reveal their natural abilities and build sustainable performance through a holistic approach to mind, body, environment, and spirit.

What Makes This Approach Different

You're not here to fix something broken. You're here to reveal what you already have and optimize the multiple ingredients that create sustainable excellence.

Young man in a blue hoodie sitting on a folding chair, writing in a notebook during a group class or workshop.

Multiple Ingredients, One Recipe

Like a chef creating a masterpiece, we use multiple modalities: performance psychology, leadership frameworks, game theory, and yes, neuroscience. Your mind isn't just cognitive. It's mental, physical, emotional, and spiritual. We reveal your natural abilities by optimizing all the ingredients that make you great.

Coach Vinny in blue long-sleeve shirt demonstrating an exercise to a group of men with hands on their heads in an indoor gym.

Individual + Collective Excellence

As the first mindset performance coach in NHL history, Vinny validated this approach at the highest level. You're not just an individual performer. You're part of a collective energy with teammates, coaches, and organizational culture. We help you master the duality: optimizing your state of mind while navigating the collective psychology around you.

Coach Vinny, holding his hands raised near his head in a gym setting.

The mindSET Method ™

Proprietary curriculum that treats performance like a recipe: identify your unique ingredients, reveal your natural abilities, create sustainability. We don't teach you something new. We help you gain confidence in what you already know to be true, using multiple frameworks that engage with your whole reality.

Coach Vinny giving a presentation to a seated audience with a TV screen showing bullet points about mindset.

Process Over Outcomes

Focus on your process with consistency, and an emerging property appears: sustainability. There's a spiritual element to this work. You can't control outcomes or eliminate uncertainty. But when you trust your process and engage with multiple dimensions (mental, physical, emotional, spiritual), performance compounds naturally.

Two young men sitting and conversing in a gym with weightlifting equipment in the background, one holding a notebook and pen.

Honest, Not Sensitive

Clear is kind. The copy doesn't tiptoe around reality. This is direct, objective guidance for professionals who appreciate straight talk about high-pressure environments. No coddling. No hype. Just the truth about what works.

Coach Vinny pointing at a screen in a gym with blue and white walls and a Marine Corps flag in the background.

You + Your Environment

This isn't just about you. It's about you and the environment you're part of. Who you're around, who you're surrounded with, the collective energy you navigate. We help you optimize both your individual state and how you engage with the people and systems around you. That's where real sustainability lives.

Here's What Happens When We Work Together

1

Reveal Your Natural Abilities

You start by understanding your natural reality. Through private coaching sessions, Vinny reveals what you already know to be true and gives you the confidence to trust it consistently. No lectures, no generic advice, just specific guidance tailored to your unique makeup (mental, physical, emotional, spiritual). As you progress through the mindSET Method™, you engage with multiple ingredients. Your natural abilities emerge.

2

Build Sustainable Performance

You develop frameworks for both your individual state and the collective energy around you. The Quadruple A approach (Acceptance, Awareness, Accountability, Adaptability) helps you navigate your own mind and the environment you're part of. The result? Consistency with your process creates an emerging property: sustainability. You perform with harmony. The gap closes. You're composed when others aren't.

Don't Just Take Our Word for It

Since working with Vinny, my mental state and thought process have drastically changed. Through working with him, I've realized that you can control much more of your emotions and how you view situations than I once thought. The best example for me is the duality of sports. Before working with Vinny, I struggled to understand why I felt the way I did during games. Through Vinny's exercises, I learned that you can control how you feel and how you respond to situations.

Liam Frier
New Hampshire Mountain Kings, NAHL

It's been awesome working with Coach Vinny for this past season. He helps tremendously with realizing and becoming aware of your process and what you specifically need to do to become the best version of yourself, both on and off the ice. He really makes you more aware and cognizant of the decisions you make, along with how compounding those decisions over time raises your bar and standard. I'm extremely appreciative of the work we put in together and will continue to dial in on what we've built.

Joey Argentina
Des Moines Buccaneers, USHL

Vince Malts has worked with every level of athlete from youth to the NHL. His concepts have value far beyond the rink. I have known Vince for over 20 years. He is fair, honest and trustworthy. His experience and ability to guide decision-making provide a mindset crucial for success on and off the ice.

Doug Christiansen
ECAC Commissioner

For the first time in my career, I realized the next level for me wasn't physical - it was mental. The hardest part is trusting work you can't measure, but Coach Vinny helped me break through that ceiling. I may not be able to put a number on it, but I can feel it. I played the entire season healthy, didn't miss a single day, and felt sharp every game - I've never had that in my career.

Matt Tompkins
Professional Goaltender

I originally worked with Coach Vinny because he was one of my first coaches in hockey - he taught me the game when I was young. Working with him, he helped elevate my game to the next level. We've worked a lot on consistency and finding my game every night - and the biggest change for me has been knowing how to produce with my team even on the nights I don't have it, by sticking to my strengths. I've got an immense amount of respect for what Coach Vinny has done for my game.

Chase Priskie
Pro Defenseman & Former Captain, Quinnipiac University

I chose to work with Coach Vinny because I knew I needed to bring my game to the next level, and I knew he was the one who could help me most with the mental side. From the moment I met him, he's been the most genuine, caring, professional guy in the business. He's been with me through my highest highs and my lowest lows. People of all ages should work with him - he's the best guy in the business.

Fletcher Fineman
Former Division I Hockey Player

Working with Coach Vinny has been a huge piece of my career - he's helped me manage and organize my thoughts in a way that makes sense for me, which simplifies everything within the game. A lot of the tools we work on also carry over to relationships outside of hockey. He's helped me simplify my process so I can repeat it consistently at a high level.

Erik Kald
BCHL Top Defenceman Finalist

Coach Vinny helped me build a mindset process that's actually mine. By the end of the season, I had my own answers in big moments and I trusted how I was thinking the game for myself. That's the biggest thing I've taken away - seeing that skill develop in real time has been pretty cool."

Callum Croskery
Team Canada U18 (2026 IIHF World Championship)

Coach Vinny provides a valuable perspective beyond parental insights, helping competitive hockey players translate ideas into actional steps, on and off the ice. He listens and guides the problem-solving process so kids and adults alike get a real sense of accomplishment after every interaction.

Stan Bowman
GM Edmonton Oilers

Having Vinny as a collaborator has been the single biggest advantage for my training program. He creates a pathway for athletes to become fully in tune with their own development process. The confidence my players and I have found working with him is invaluable.

Christian Grunnah
Owner GPS Hockey

Working with Vinny over the last 2–3 years has been one of the most important parts of my development as a player and a person. From junior to college hockey and now preparing for professional hockey, the work we've done together has helped me tremendously.

Ethan Wyttenbach
ECAC Rookie of the Year

Since working with Vinny, my mental state and thought process have drastically changed. Through working with him, I've realized that you can control much more of your emotions and how you view situations than I once thought. The best example for me is the duality of sports. Before working with Vinny, I struggled to understand why I felt the way I did during games. Through Vinny's exercises, I learned that you can control how you feel and how you respond to situations.

Liam Frier
New Hampshire Mountain Kings, NAHL

It's been awesome working with Coach Vinny for this past season. He helps tremendously with realizing and becoming aware of your process and what you specifically need to do to become the best version of yourself, both on and off the ice. He really makes you more aware and cognizant of the decisions you make, along with how compounding those decisions over time raises your bar and standard. I'm extremely appreciative of the work we put in together and will continue to dial in on what we've built.

Joey Argentina
Des Moines Buccaneers, USHL

Vince Malts has worked with every level of athlete from youth to the NHL. His concepts have value far beyond the rink. I have known Vince for over 20 years. He is fair, honest and trustworthy. His experience and ability to guide decision-making provide a mindset crucial for success on and off the ice.

Doug Christiansen
ECAC Commissioner

For the first time in my career, I realized the next level for me wasn't physical - it was mental. The hardest part is trusting work you can't measure, but Coach Vinny helped me break through that ceiling. I may not be able to put a number on it, but I can feel it. I played the entire season healthy, didn't miss a single day, and felt sharp every game - I've never had that in my career.

Matt Tompkins
Professional Goaltender

I originally worked with Coach Vinny because he was one of my first coaches in hockey - he taught me the game when I was young. Working with him, he helped elevate my game to the next level. We've worked a lot on consistency and finding my game every night - and the biggest change for me has been knowing how to produce with my team even on the nights I don't have it, by sticking to my strengths. I've got an immense amount of respect for what Coach Vinny has done for my game.

Chase Priskie
Pro Defenseman & Former Captain, Quinnipiac University

I chose to work with Coach Vinny because I knew I needed to bring my game to the next level, and I knew he was the one who could help me most with the mental side. From the moment I met him, he's been the most genuine, caring, professional guy in the business. He's been with me through my highest highs and my lowest lows. People of all ages should work with him - he's the best guy in the business.

Fletcher Fineman
Former Division I Hockey Player

Working with Coach Vinny has been a huge piece of my career - he's helped me manage and organize my thoughts in a way that makes sense for me, which simplifies everything within the game. A lot of the tools we work on also carry over to relationships outside of hockey. He's helped me simplify my process so I can repeat it consistently at a high level.

Erik Kald
BCHL Top Defenceman Finalist

Coach Vinny helped me build a mindset process that's actually mine. By the end of the season, I had my own answers in big moments and I trusted how I was thinking the game for myself. That's the biggest thing I've taken away - seeing that skill develop in real time has been pretty cool."

Callum Croskery
Team Canada U18 (2026 IIHF World Championship)

Coach Vinny provides a valuable perspective beyond parental insights, helping competitive hockey players translate ideas into actional steps, on and off the ice. He listens and guides the problem-solving process so kids and adults alike get a real sense of accomplishment after every interaction.

Stan Bowman
GM Edmonton Oilers

Having Vinny as a collaborator has been the single biggest advantage for my training program. He creates a pathway for athletes to become fully in tune with their own development process. The confidence my players and I have found working with him is invaluable.

Christian Grunnah
Owner GPS Hockey

Working with Vinny over the last 2–3 years has been one of the most important parts of my development as a player and a person. From junior to college hockey and now preparing for professional hockey, the work we've done together has helped me tremendously.

Ethan Wyttenbach
ECAC Rookie of the Year

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